Herbig, Paul A: search on Z-Library

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1

Trade Shows and Fairs

Palumbo, Fred, Herbig, Paul A.

Journal:

Journal of Promotion Management

Year:

2002

Language:

english

File:

PDF, 195 KB

english, 2002

2

The relationship of reputation and credibility to brand success

Herbig, Paul, Milewicz, John

Journal:

Journal of Consumer Marketing

Year:

1995

Language:

english

File:

PDF, 147 KB

english, 1995

3

Game theory in marketing: Applications, uses and limits

Herbig, Paul A.

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 994 KB

english, 1991

4

Confucian roots in China: a force for today′s business

Jacobs, Laurence, Guopei, Gao, Herbig, Paul

Journal:

Management Decision

Year:

1995

Language:

english

File:

PDF, 163 KB

english, 1995

5

Evaluating the Brand Extension Decision Using a Model of Reputation Building

Milewicz, John, Herbig, Paul

Journal:

Journal of Product & Brand Management

Year:

1994

Language:

english

File:

PDF, 159 KB

english, 1994

6

Creative problem‐solving styles in the USA and Japan

Herbig, Paul, Jacobs, Laurence

Journal:

International Marketing Review

Year:

1996

Language:

english

File:

PDF, 36 KB

english, 1996

7

The innovation funnel

Steven M. Dunphy, Paul R. Herbig, Mary E. Howes

Journal:

Technological Forecasting and Social Change

Year:

1996

Language:

english

File:

PDF, 998 KB

english, 1996

8

The relationship of reputation and credibility to brand success

Herbig, Paul, Milewicz, John

Journal:

Journal of Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 332 KB

english, 1993

9

Karoshi: Salaryman Sudden Death Syndrome

Herbig, Paul A., Palumbo, Frederick A.

Journal:

Journal of Managerial Psychology

Year:

1994

Language:

english

File:

PDF, 52 KB

english, 1994

10

Japanese Consumer Protection

Herbig, Paul A., Palumbo, Frederick A.

Journal:

Journal of Consumer Marketing

Year:

1994

Language:

english

File:

PDF, 136 KB

english, 1994

11

Cultural Differences in International Negotiating

Robert D. Gulbro, Paul Herbig

Journal:

International Journal of Value-Based Management

Year:

1998

Language:

english

File:

PDF, 34 KB

english, 1998

12

Acceptance of innovations: The customer is the key!

Dunphy, Steve, Herbig, Paul A.

Journal:

The Journal of High Technology Management Research

Year:

1995

Language:

english

File:

PDF, 1.36 MB

english, 1995

13

The Innovation Matrix

Herbig, Paul A., McCarty, Cynthia

Journal:

Journal of Global Marketing

Year:

1993

Language:

english

File:

PDF, 1.46 MB

english, 1993

14

Innovation and product liability

Paul A. Herbig, Jim Golden

Journal:

Industrial Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.36 MB

english, 1994

15

The Suq Model of Haggling:

Kramer, Hugh E., Herbig, Paul A.

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 3.62 MB

english, 1993

16

MARKETING TO A KEIRETSU

Genestre, Alain, Herbig, Paul, Shao, Alan T.

Journal:

Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

Year:

1995

Language:

english

File:

PDF, 645 KB

english, 1995

17

A model of reputation building and destruction

Paul Herbig, John Milewicz, Jim Golden

Journal:

Journal of Business Research

Year:

1994

Language:

english

File:

PDF, 1.10 MB

english, 1994

18

Japanese pricing policies

Howard, Carol, Herbig, Paul

Journal:

Journal of Consumer Marketing

Year:

1996

Language:

english

File:

PDF, 137 KB

english, 1996

19

American sogo shosha: American trading companies in the twenty‐first century

Herbig, Paul, Shao, Alan T.

Journal:

Marketing Intelligence & Planning

Year:

1997

Language:

english

File:

PDF, 62 KB

english, 1997

20

The impact of marketing signals on strategic decision‐making ability and profitability

Herbig, Paul A., Milewicz, John

Journal:

Marketing Intelligence & Planning

Year:

1995

Language:

english

File:

PDF, 173 KB

english, 1995

21

The effect of culture on the adoption process: A comparison of Japanese and American behavior

Paul A. Herbig, Fred Palumbo

Journal:

Technological Forecasting and Social Change

Year:

1994

Language:

english

File:

PDF, 2.77 MB

english, 1994

22

International marketing tool: the Internet

Palumbo, Fred, Herbig, Paul

Journal:

Industrial Management & Data Systems

Year:

1998

Language:

english

File:

PDF, 194 KB

english, 1998

23

Cultural differences in Germany and Australia

Hugh E. Kramer, Paul A. Herbig

Journal:

Thunderbird International Business Review

Year:

1994

Language:

english

File:

PDF, 546 KB

english, 1994

24

An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

Herbig, Paul, Genestre, Alain

Journal:

Journal of Consumer Marketing

Year:

1996

Language:

english

File:

PDF, 162 KB

english, 1996

25

Global markets and the new product development process

Yelkur, Rama, Herbig, Paul

Journal:

Journal of Product & Brand Management

Year:

1996

Language:

english

File:

PDF, 148 KB

english, 1996

26

The Effect of Culture upon Innovativeness:

Herbig, Paul A., Miller, Joseph C.

Journal:

Journal of International Consumer Marketing

Year:

1991

Language:

english

File:

PDF, 10.31 MB

english, 1991

27

How the diffusion of industrial innovations is different from new retail products

Ralph L. Day, Paul A. Herbig

Journal:

Industrial Marketing Management

Year:

1990

Language:

english

File:

PDF, 586 KB

english, 1990

28

The Effect of Information Overload on the Innovation Choice Process

Herbig, Paul A., Kramer, Hugh

Journal:

Journal of Consumer Marketing

Year:

1994

Language:

english

File:

PDF, 42 KB

english, 1994

29

Negotiating successfully in cross-cultural situations

Robert Gulbro, Paul Herbig

Journal:

Industrial Marketing Management

Year:

1996

Language:

english

File:

PDF, 593 KB

english, 1996

30

Analysis Note: The Fall of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A., Golden, James E.

Journal:

International Marketing Review

Year:

1993

Language:

english

File:

PDF, 1.11 MB

english, 1993

31

Measuring trade show effectiveness: An effective exercise?

Paul Herbig, Brad O'Hara, Fred Palumbo

Journal:

Industrial Marketing Management

Year:

1994

Language:

english

File:

PDF, 686 KB

english, 1994

32

Japan′s Shinjinrui: the new breed

Herbig, Paul A., Borstorff, Pat

Journal:

International Journal of Social Economics

Year:

1995

Language:

english

File:

PDF, 74 KB

english, 1995

33

Marketing to the baby bust generation

Herbig, Paul, Koehler, William, Day, Ken

Journal:

Journal of Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 298 KB

english, 1993

34

The Rise of Innovative Hot Spots: Silicon Valley and Route 128

Herbig, Paul A., Golden, James E.

Journal:

International Marketing Review

Year:

1993

Language:

english

File:

PDF, 501 KB

english, 1993

35

International Product Rollout:

Herbig, Paul A., Kramer, Hugh E.

Journal:

Journal of International Consumer Marketing

Year:

1992

Language:

english

File:

PDF, 5.12 MB

english, 1992

36

Serving the aftermarket in Japan and the United States

Paul A. Herbig, Frederick Palumbo

Journal:

Industrial Marketing Management

Year:

1993

Language:

english

File:

PDF, 912 KB

english, 1993

37

Measuring intracultural bimodality and cross-cultural diversity in American-Japanese business negotiations

Kramer, Hugh E., Herbig, Paul

Journal:

Journal of Marketing Communications

Year:

1997

Language:

english

File:

PDF, 189 KB

english, 1997

38

Customer Acceptance: The Key to Successful Introductions of Innovations

Herbig, Paul A., Day, Ralph L.

Journal:

Marketing Intelligence & Planning

Year:

1992

Language:

english

File:

PDF, 591 KB

english, 1992

39

A Review of the Multilevel Marketing Phenomenon

Herbig, Paul, Yelkurm, Rama

Journal:

Journal of Marketing Channels

Year:

1997

Language:

english

File:

PDF, 93 KB

english, 1997

40

Marketing Signals in Service Industries

Herbig, Paul, Milewicz, John

Journal:

Journal of Services Marketing

Year:

1994

Language:

english

File:

PDF, 67 KB

english, 1994

41

The Japanese Consumer

Herbig, Paul, Howard, Carol

Journal:

Journal of Customer Service in Marketing & Management

Year:

1998

Language:

english

File:

PDF, 787 KB

english, 1998

42

Lessons to Be Learned from the Soviet and Chinese Socialist Experiments

Herbig, Paul A., McCarty, Cynthia

Journal:

Journal of East-West Business

Year:

1994

Language:

english

File:

PDF, 698 KB

english, 1994

43

Structure and Innovation

Steve Dunphy, Paul A. Herbig, Frederick A. Palumbo

Journal:

Strategic Change

Year:

1995

Language:

english

File:

PDF, 1.63 MB

english, 1995

44

Industrial Trade Shows: A Review of What We Know

Herbig, Paul, O’ Hara, Brad, Palumbo, Frederick

Journal:

American Journal of Business

Year:

1995

File:

PDF, 1.13 MB

1995

45

Preannouncements: their role in reputation management

Herbig, Paul, O'Hara, Brad

Journal:

Corporate Communications An International Journal

Year:

1998

Language:

english

File:

PDF, 423 KB

english, 1998

46

The information superhighway goes international: Implications for industrial sales transactions

A.Coskun Samli, James R. Wills Jr., Paul Herbig

Journal:

Industrial Marketing Management

Year:

1997

Language:

english

File:

PDF, 900 KB

english, 1997

47

Industrial trade shows abroad

Brad O'Hara, Fred Palumbo, Paul Herbig

Journal:

Industrial Marketing Management

Year:

1993

Language:

english

File:

PDF, 538 KB

english, 1993

48

The wheel of innovation

Paul Herbig, James E. Golden

Journal:

Technological Forecasting and Social Change

Year:

1993

Language:

english

File:

PDF, 1.56 MB

english, 1993

49

Culture and Technology:

Herbig, Paul A., Miller, Joseph C.

Journal:

Journal of Global Marketing

Year:

1993

Language:

english

File:

PDF, 2.22 MB

english, 1993

50

Marketing inside the dragon, despite China′s bureaucracy

Shao, Alan T., Herbig, Paul

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 53 KB

english, 1995

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